Amol S. Navathe, Vivian S. Lee, Joshua M. Liao
Harvard Business Review
Nudges can make the world a better place for improving decision-making a number of areas. However, to be effective they must be received as helpful nudges towards optimal decisions, not as intrusive noodges (Yiddish for "pest" or "nuisance"). This is particularly true among trained professional employees such as physicians. Several principles can help leaders and managers implement nudge, not noodge, interventions. READ MORE